Cultural Shots

I also set-up a bar serving shots of alcohol whose flavours responded to terms that imply monolithic cultural groups, but which actually refer to parts of the world with many different religious groups, as well as many racial groups and mixtures. So we had LATINO, ORIENTAL, CONTINENTAL and WESTERN flavour cocktail shots. I based my research on stereotypical flavours associated with those words. The origin of the Western shot was a cocktail called "Good Old Times", for the oriental one was "Tropical Kiss" and so on... There was also a line of shots that guests were invited to compose themselves, this option was called COSMOPOLITAN, and one could choose a ice cubes in the shape of continents to go with them.

The presentation and the performative aspect of serving the drinks became a tool, engaging guests in conversation. I was interested in investigating reasons behind our need for consuming cultural stereotypes.